Drive Buyers Your Way
Through Customer-Focused Content They Love

You’re looking for B2B content that makes prospects pay attention to stop whatever they’re working on and pay attention to your brand.

More importantly, you want content that ranks on Google for the right keywords so it constantly drives traffic — even when you’ve stopped promoting it on social media or your email newletters.

We can help you…

Create interest,
generate demand for your product (or service)...

...through content that not only drives consistent search traffic, but also grabs and holds your target customer's attention

As a B2B or SaaS marketer, three things are important to you when doing content marketing:

your potential buyer’s attention

♦ an endless stream of qualified traffic


But — and you know this already — your customers come first.

Create content that addresses their specific interests or challenges (relating to your product or service) and they’ll find you trustworthy enough to do business with.

On top of that, you want them to find your content when they search Google for topics related to your product or service.

This is where we come in.

Hi, I’m Victor

I (and my team) work with with B2B or SaaS businesses to build content strategies and create content that help them become industry thought leaders.


Here are a few B2B and SaaS brands we’ve helped to create amazing content that ranks for competitive keywords:

Process Street:


SEO content writing services


These blog posts aren't only driving search traffic, they're converting, too:

``Your content is delivering great results for us! It's currently ranking #1 for a competitive keyword on Google and converting above the normal rate for posts across our site!

``It's doing so at a higher rate of traffic than most of our posts too!``

Adam Henshall

— Adam Henshall

Editor at Process Street

If any of these sounds like you, we should work together:

“I work at (or run) a B2B (or SaaS) business…

“…and I see my target customers engaging with content from industry blogs and publications — just like how people engage with and share content from brands like HubSpot, FirstRound, Unbounce, and many others”

“But creating high-quality, customer-focused content that actually attracts and hold their attention has been an uphill battle or even impossible.”

“Here’s what I need: content that focuses on my ideal customer profile and brings relevant visitors to my business from Google and social media, while I focus on my role at my company.

On top of that, I want my prospects to see my brand as an industry leader through the quality content they get from me.”

“Here’s what I DON’T need: having to waste money on writers who don’t get my audience or write subpar content that turns my prospects off.”

“I have no problem with paying a premium for quality work, I just need the right content specialist to help me create content that attracts my target customers and create a demand for my product in their minds.”

Our content gets the attention of industry influencers, too

"I like what I see so far.
"So how exactly will you help me?"

Content strategy 

You know you need a content marketing strategy when:

    • You keep creating content but it keeps driving unqualified leads or none at all
    • Your customers aren’t just consuming your content
    • Most visitors use less than 1.5 minutes on your content before they bounce
    • You’ve been creating content, but there’s no (qualified) traffic/leads to show for it
    • You’re just starting to create content and want to make sure you don’t waste money on it

Getting a content strategy that takes these problems away isn’t as hard as it looks.

But it can be if you’re doing it wrong.

Customer-focused content

We specialize in creating text-based content that’s focused on attracting your ideal customers (from search and social) and generating demand for your offerings.

Our content creation services include:

    • blog posts, 
    • lead gen content (ebooks, playbooks, guides, etc)
    • and white papers. 

But we also work with visual content creators who can help you create videos and graphics where they may be needed in your strategy.

A quick background on our content creation process:

You’re your industry expert, we’re the content experts.

So while we do our own background research before creating your content, we also talk to people in your organization like your:

    • salespeople
    • product desginers
    • customers
    • other people handling customer-facing tasks in your company

We believe these people understand what your target buyers are thinking — their interests and key day-to-day challenges. 

This way, we’re able to focus on creating content that points your target customers to your products (or services).

Want us to help you create content that brings potential customers to your business?

And You'll Be in Good Company...

Some of our past/current clients include:

Hi! I’m Victor, the founder and content marketing lead at Premium Content Shop.

Brands like Marketo, Entrepreneur, Neil Patel’s blog, ConversionXL and many more have published (and still do) our content on their sites; you can rest assured your content projects are in good hands when they’re with us.

Click the button below and let’s discuss your content marketing project.

Ready to GROW your brand through customer-focused content?