Content Marketing For
B2B and SaaS
Start building thought leadership, get more qualified traffic, demand, & leads — with our T-shaped content marketing framework.
Our Process in a snapshot…
Some brands we’ve worked with
What they’re saying about our work
“Over the last two months, we’ve seen a 40% increase in website traffic, compared to the year prior. We’ve also witnessed a 16% increase in overall leads.
“I’ve loved working with Premium Content Shop and I hope to continue to use their services throughout my career in marketing. “
Julia Hines
Director of Marketing at Koupon.“Your content is delivering great results for us! It’s currently ranking #1 for a competitive keyword on Google and converting above the normal rate for posts across our site! It’s doing so at a higher rate of traffic than most of our posts too!”
Adam Henshall
Editor, Process Street“What I like about Premium Content Shop is that they’re not just creating content but also providing us with external expertise.
“This helped us better understand what works, what doesn’t, and where to look for opportunities in SERPs.”
Michal Leszczynski
Content marketing manager, GetResponseLatest content from our blog
How To Hire Blog Writers (Without Reducing Content Quality)
We just spent about three weeks looking for blog writers. (For clarification: by “we,” I mean our managing editor, Rennie, and I, Victor.) During those three weeks, we went through a long, frustrating hiring process. The problem wasn’t finding writers; you’d agree there’s no shortage of writers out there. The problem was finding writers who…
Continue Reading How To Hire Blog Writers (Without Reducing Content Quality)
How To Attract & Win B2B Buyers Using Content + ABM
If, as a marketer, you’ve ever partnered with your sales team to: Create case studies to help them close dealsRun a webinar targeted at specific potential customersCreate content to educate specific prospects or accounts and convert them into leads … then you’ve at least participated in Account-Based Marketing (ABM). And for most marketers (esp in…
Continue Reading How To Attract & Win B2B Buyers Using Content + ABM
How Zapier Does Demand Generation With 500k/Mo Blog Traffic
In marketing, we always see stories like: > How We Hit 200k Visitors Every Month > How We Hit 500k/Mo Visitors In 2 Years But it’s not enough to just get hundreds of thousands of visitors. What’s really more important is how much of all that traffic converts into revenue. Or at least, marketers should…
Continue Reading How Zapier Does Demand Generation With 500k/Mo Blog Traffic
Is Gated Content Bad For Marketing? [The Real Answer]
Which option is best for your marketing? Gated or ungated content? Wrong question. Instead, here are six questions you should be asking to decide whether or not to gate your content: Question #1: “How does gating my content benefit my audience?” By “What’s in it for them,” I’m not referring to the value or benefit…
Continue Reading Is Gated Content Bad For Marketing? [The Real Answer]
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P.S. We’re pretty selective about the businesses we work with.
If you’re looking for extra cheap, fluffy content, we’re probably not a fit.
