How Drift is (Gradually) Owning a $1.7 Billion SaaS Category

It’s a huge and growing B2B SaaS market, and Drift is taking a huge percentage of it.

Victor Ijidola

A Customer-Focused B2B Content Distribution Plan for High-Quality Traffic

Here’s a 5-point, customer-focused B2B content distribution plan to help you bring potential buyers to your business (aka the type of traffic that converts)

Victor Ijidola

How Salesforce Hits 500k Visits/mo via SEO Content (And Why it’s Not Enough)

Here’s a full breakdown of how B2B SaaS giant Salesforce organically gets over 500,000 visits every month through their SEO content.

Victor Ijidola

How to Drive $150,000 in MRR through B2B Content Marketing

“All our customers have found us through B2B content marketing. We have 1,300 customers and ~15% of them are on our business plan.”

Victor Ijidola

Is Your “Good Content” Really Good? Here’s How To Tell

Defining good content isn’t hard. If your content performs the function you created it for, then it’s good. If it doesn’t, it’s bad.

Victor Ijidola