“All our customers have found us through B2B content marketing. We have 1,300 customers and ~15% of them are on our business plan.”
B2B content marketing blog
Defining good content isn’t hard. If your content performs the function you created it for, then it’s good. If it doesn’t, it’s bad.
Here’s how eighteen brands (like Shopify, Close.io, etc) are using SaaS content marketing to scale their businesses and dominate their niches.