We just spent about three weeks looking for blog writers. (For clarification: by “we,” I mean our managing editor, Rennie, and I, Victor.) During those three weeks, we went through a long, frustrating hiring process. The problem wasn’t finding writers; you’d agree there’s no shortage of writers out there. The problem was finding writers who […]
B2B content marketing blog
How To Attract & Win B2B Buyers Using Content + ABM
If, as a marketer, you’ve ever partnered with your sales team to: Create case studies to help them close deals Run a webinar targeted at specific potential customers Create content to educate specific prospects or accounts and convert them into leads … then you’ve at least participated in Account-Based Marketing (ABM). And for most marketers […]
How Zapier Does Demand Generation With 500k/Mo Blog Traffic
In marketing, we always see stories like: > How We Hit 200k Visitors Every Month > How We Hit 500k/Mo Visitors In 2 Years But it’s not enough to just get hundreds of thousands of visitors. What’s really more important is how much of all that traffic converts into revenue. Or at least, marketers should […]
Is Gated Content Bad For Marketing? [The Real Answer]
Which option is best for your marketing? Gated or ungated content? Wrong question. Instead, here are six questions you should be asking to decide whether or not to gate your content: TABLE OF CONTENTS:Question #1: “How does gating my content benefit my audience?”Question #2: What’s the value of those emails?Question #3: What do you get […]
How To Get More Qualified B2B Leads — Using ‘Ungated Content’
B2B lead generation IS NOT the process of generating emails through an ebook, whitepaper, or some other content piece — without getting them to show an interest in doing business with you.
How Drift is Leading a $17 Billion B2B SaaS Category
It’s a huge and growing B2B SaaS market, and Drift is taking a huge percentage of it.