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B2B content marketing blog

How Zapier Does Demand Generation With 500k/Mo Blog Traffic

By Victor Ijidola

In marketing, we always see stories like: > How We Hit 200k Visitors Every Month > How We Hit 500k/Mo Visitors In 2 Years But it’s not enough to just get hundreds of thousands of visitors. What’s really more important is how much of all that traffic converts into revenue. Or at least, marketers should […]

Is Gated Content Bad For Marketing? [The Real Answer]

By Victor Ijidola

Which option is best for your marketing? Gated or ungated content? Wrong question. Instead, here are six questions you should be asking to decide whether or not to gate your content: TABLE OF CONTENTS:Question #1: “How does gating my content benefit my audience?”Question #2: What’s the value of those emails?Question #3: What do you get […]

How To Get More Qualified B2B Leads In 2021 — Using ‘Helpful Content’

By Victor Ijidola

B2B lead generation IS NOT the process of generating emails through an ebook, whitepaper, or some other content piece — without getting them to show an interest in doing business with you.

How Drift is Leading a $17 Billion B2B SaaS Category

By Victor Ijidola

SaaS branding Drift

It’s a huge and growing B2B SaaS market, and Drift is taking a huge percentage of it.

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