B2B lead generation IS NOT the process of generating emails through an ebook, whitepaper, or some other content piece — without getting them to show an interest in doing business with you.
Content marketing blog
How to Get (More) SaaS Customers Through Content they Need
SaaS businesses have racked up highly impressive successes over the years through strategic content marketing, but what’s more important is how they’re getting their results. Here’s how to get more SaaS customers through content they need.
How Drift is (Gradually) Owning a $1.7 Billion SaaS Category
It’s a huge and growing B2B SaaS market, and Drift is taking a huge percentage of it.
A B2B Content Distribution Strategy for High-Quality Traffic
Here’s a 5-point, customer-focused B2B content distribution plan to help you bring potential buyers to your business (aka the type of traffic that converts)
How Salesforce Hits 500k Visits/mo via SEO Content (And Why it’s Not Enough)
Here’s a full breakdown of how B2B SaaS giant Salesforce organically gets over 500,000 visits every month through their SEO content.
How to Drive $150,000 in MRR through B2B Content Marketing
“All our customers have found us through B2B content marketing. We have 1,300 customers and ~15% of them are on our business plan.”
