For B2B & SaaS Businesses
We specialize in creating content that helps B2B and SaaS companies do three things:
- demand gen: aka motivating target customers to start accepting the idea of using your product or service
- get recognized as true industry experts by covering the most impactful topics
- stand out among a million and one other brands creating content in a market
Our content creation services will help you achieve all of the above.
To be more specific, below are what you get from working with us:
Topics that attract target buyers
Weak topics repel customer attention.
They’re the reason potential customers see your content and scroll past it or even see it, clickthrough but then bounce almost as soon as they land on your page.
You need topics that are important enough to hold the attention of a target audience.
But usually, these topics aren’t easily noticeable; you’ll need to dig for them.
Using research tools and conversations with your customers, we’ll find topics that always keep them on their feet, issues that have their utmost attention.
We’ll create content on those important topics and get their attention for you.
Demand generation content
Demand gen content teaches prospects about:
-things they’ll need your business for
-important topics surrounding your product/service
On top of these, demand gen content helps you to… well… generate demand for your business – without being salesy.
It’s often in the form of a ‘How-to…’ or ‘Why…’ content piece like this Slack article below:
The article is obviously not screaming, “Sign up for Slack now!”
But what it doing is it’s educating readers about an important topic surrounding Slack and nudges them to accept the idea of “staying connected with external partners,” which is something they’ll need Slack for.
That’s how good demand gen content works.
It creates desire and motivates prospects to accept the idea of using your product/service in a totally non-promotional way.
And if we’re all being honest…
You want your content to not only educate and add value but also generate demand for your problem-solving service or product — again without turning readers off with overly promotional content.
You want prospects to consume your content and leave it thinking “I could do [this and that] for our company and use [product/service] to achieve [this and that].”
Smart content marketing is using content to stir up demand.
We help clients create three main types of demand gen content:
– Blog content
– Ebook content
– Topic clusters
Different angles to trending topics
For the most part, most worthwhile topics are trending already.
If any topic is worth creating content about, smart brands already have content on them or at least have them on their radar.
This means if you have to create content on any topic, you have to carefully pick different angles on them — or you’d risk appearing similar to other brands and getting ignored.
For example, ABM is a topic that’s been covered several times by B2B companies. But when Intercom created a guide on it, they put their spin on it:
You need to create content based on unique topic angles that set your brand apart from the herd.
We’ll help you research impactful content ideas and put different angles on them that’ll put your brand in a class of its own.
Intent-based keyword research and SEO content
Content promotion through ads and social media can only do so much:
Your traffic stops when your ads and social sharing ends.
And that’s not bad marketing.
But SEO content can get you more ROI, traffic and leads months and years after your social promotion stops working – of course, provided your content is bringing in the right type of traffic.
And you’ll be getting the right type of traffic if you’re ranking for keywords your target customers search on Google.
We help our clients create content that resonates with their target audiences as well as search engines. We can help you, too. Get in touch.
Expert writing that holds customer attention and converts them
Writing is not hard. Everyone can do it.
But not everyone can write content that holds customers’ attention.
And if your content doesn’t hold attention, it does no good for your prospects or your business.
You need visitors to spend upwards of three minutes on each of your content pieces, giving you enough time to build trust in their minds and present them with relevant offers.
And we practice what we preach here; here’s a screenshot of how much time readers are spending on our blog content:
Each content piece we create is thorough enough to convince your readers of your expertise, make them see you as an industry authority, and persuade them to convert.
We’ll help you consistently create content that genuinely connects with your target prospects, drives qualified traffic – establishing and retaining your industry thought leadership.
Get in touch (form below)
(Our minimum project fee is $5,000/mo)
This fee covers:
✅ Extensive industry and customer research
✅ An analysis of existing content in your industry and a plan on how to create different and original content
✅ Content ideas that attract target buyers
✅ Industry/niche expert writing + on-page SEO [Your content will be written by writers with domain expertise]
✅ Graphs, images, and illustrations that explain key ideas in your content
✅ Up to two rounds of requested revisions per piece
✅ Intent-based keyword research and a 6-month content calendar (for the content we’re creating for you)