Get Relevant Traffic And Leads Using T-Shaped Content
Your content should be performing two key functions at the same time:
- Providing real value to your prospects
- Generating relevant traffic, demand, and quality leads for your business
We call this type of content T-shaped content.
And it’s what you get when we create content for your business.
This little illustration explains our ‘T-shaped’ content creation services better:
Here’s a step-by-step process of how we help businesses like yours create content that gets results:
Step 1: The first call
We’ll get on a quick call to discuss two things:
I. The specific goal(s) you want to create content for.
(And often, the goal is to generate more traffic, demand, and leads. But we’ll get on a call to clarify these goals, just so we’re on the same page.)
II. Your expectations from working with us
Step 2: The second call
We’ll get on a second call to present you with a plan on:
A: How we’ll help you achieve the goals discussed on our first call
B: Deliverables you should be expecting from us
Step 3: Sourcing topics that’ll attract your target customers
Often, the most important topics in your industry have been covered by your competitors.
This means if you have to create content on any topic, you have to carefully pick different angles on them — or you’d risk your content appearing like other brands’ and getting ignored.
So we’ll source topics that’ll attract your ideal customers and add unique angles to them so your content gets attention.
We’ll also bake SEO into the content we’re creating for you.
Why? The reason is simple: content promotion through ads and social media can only do so much.
Your traffic stops when your ads and social sharing ends.
And that’s not bad marketing.
But SEO content can get you more ROI — traffic and leads months and years after your social promotion stops working. This is, of course, assuming your content is bringing in the right type of traffic.
And you’ll be getting the right type of traffic because we’ll be targeting and ranking for keywords your target customers search on Google.
We help our clients create content that resonates with their target audiences as well as search engines. We can help you, too. Get in touch.
Step 4: Expert content writing that holds attention and converts
Writing is not hard. Everyone can do it.
But not everyone can write content that holds customers’ attention.
And if your content doesn’t hold attention, it does no good for your prospects or your business.
You need visitors to spend upwards of three minutes on each of your content pieces, giving you enough time to build trust in their minds and present them with relevant offers.
And we practice what we preach here; here’s a screenshot of how much time readers are spending on our blog content:
Every written content piece we create is thorough enough to convince your readers of your expertise, make them see you as an industry authority, and persuade them to convert.
We’ll help you consistently create content that genuinely connects with your target prospects, drives qualified traffic – establishing and retaining your industry thought leadership.
Step 5: Content distribution
By now, you already know the #1 problem you need to solve: getting traffic.
But that’s not your biggest problem, really.
Your #1 problem is driving the type of traffic that will convert.
It wouldn’t matter how much traffic you get if your visitors are not your potential customers.
So we’ll help you drive traffic that converts by:
– Optimizing your content to rank on Google
– Running ads on platforms where your potential customers spend time every day.
Step 6: Conversion optimization
Getting leads gets easier once you’re driving the right traffic.
But still, you need a strategy around it.
So while we focus on driving traffic through creating relevant content — that’s our core service — we’ll advise your team on how best to convert traffic into leads.
And your lead gen strategy will be different for every content, depending on the topics and buying stage of the audience we’re targeting.
Get our content creation services
(fill out the form below)
(Minimum project fee = $5,000/month)
This fee covers:
✅ Extensive industry and customer research
✅ An analysis of existing content in your industry and a plan on how to create different and original content
✅ Content ideas designed to attract specific buyers
✅ Industry/niche expert writing + on-page SEO [Writers who have good experience with your topic will be writing your content]
✅ Graphs, images, and illustrations that explain key ideas in your content and make it easy to read and understand
✅ Up to two rounds of requested revisions per piece (if you need it)
✅ Intent-based keyword research and a 6-month content calendar (for the content we’re creating for you)
✅ Ongoing consulting via calls, Slacks and email – throughout the lifespan of your project
✅ Conversion optimization to convert readers into leads or subscribers.
✅ Content distribution (this excludes your actual advertising costs)
(Minimum project fee = $5,000/month)