B2B lead generation IS NOT the process of generating emails through an ebook, whitepaper, or some other content piece — without getting them to show an interest in doing business with you.
B2B Content Marketing
SaaS businesses have racked up highly impressive successes over the years through strategic content marketing, but what’s more important is how they’re getting their results. Here’s how to get more SaaS customers through content they need.
It’s a huge and growing B2B SaaS market, and Drift is taking a huge percentage of it.
Here’s a 5-point, customer-focused B2B content distribution plan to help you bring potential buyers to your business (aka the type of traffic that converts)
Defining good content isn’t hard. If your content performs the function you created it for, then it’s good. If it doesn’t, it’s bad.
Here’s how eighteen brands (like Shopify, Close.io, etc) are using SaaS content marketing to scale their businesses and dominate their niches.